Customer Gains with UCI Category Management Partnership:
Improved Return on Investment
- Streamlined Inventory
- No slow movers/ obsolete SKUs on shelf
- New late model SKUs that drive sales
- Market specific regional analysis of SKU needs
Sales Growth
- Up to date coverage of late model applications, no missing coverage
- Customer-need based promotional programs
- Cutting edge marketing support
Better Consumer and Competitive Understanding
- Insightful and comprehensive research
- Competitive benchmarking
- Category performance improvement idea
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Category Management is a planning process designed to optimize assortment/coverage, balance inventory investment, improve merchandising, create effective promotions and competitive pricing to drive category performance.
This process is both strategic and tactical and involves in-depth knowledge of products, competitive factors, technology, customer behavior trends and consumption patterns. UCI works in partnership with it's automotive customers to develop effective category plans that drive growth and generate optimum return on investment.
UCI offers industry leading market intelligence and category expertise in:
UCI is a leader in the automotive industry in the field of Category Management and utilizes the Customer Revenue & Inventory Optimizer (CRIO) program to provide value added category management service to its automotive customers in the traditional channel. 'CRIO' utilizes customer POS data, Market intelligence, product knowledge and proprietary algorithms to provide optimum assortment and inventory recommendations to the customer, leading to maximum ROI. The 'CRIO' program also provides customers with insights to product and market trends and also provides with a sales performance review compared to the industry.
For more details, please contact your UCI salesperson or send your inquiry to:
Category Management Program
United Components Inc.
14601 Highway 41 North
Evansville, IN 47725
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